My Vision
Hi, I’m Natalie Johnson! I’m a recent graduate with a Bachelor of Science in Communications and Public Relations. Throughout my college career, I’ve gained valuable hands on experience in social media management, event planning, content creation, and strategic communication.
I’m passionate about building meaningful connections between brands and audiences, and I’m excited to begin the next chapter of my professional journey. My portfolio showcases the skills, creativity, and hard work I’ve developed during my time in school, and I can’t wait to continue growing in the PR field.
Thank you for taking the time to explore my work!
Research
I developed a crisis communication plan addressing a potential mold outbreak at Appalachian State University and created a full PR campaign strategy to support the College of Fine and Applied Arts' Celebration of Excellence event.
Crisis Communication Plan
Appalachian State’s Crisis Communication Plan was put into place to aid the university in its systematic approach to responding to potential crises. The plan serves as the framework for a variety of potential crises within the university. The plan will be revised as the university learns how to best respond to conflict quickly and efficiently.
PR Campaign
I collaborated with Jackson & Johnson PR Co. to create a strategic campaign for the College of Fine and Applied Arts' Celebration of Excellence at Appalachian State University. Our work included audience research, message development, timeline planning, and event promotion strategies to increase faculty and staff engagement, attendance, and nominations.
Design
Throughout my college experience, I created a variety of design projects, including an infographic for Blue Ridge Women in Agriculture’s Double Up Food Bucks program, a brochure for Chris Capozzoli Guitars, and a scripted podcast I developed and produced independently.
Writing
Throughout my college experience, I developed a range of professional writing pieces for real-world clients and classroom projects. This section highlights some of my work.
